
How Time on Market Impacts Home Sale Prices: Key Insights for Sellers
The Impact of Days on Market on Home Sale Prices: A Data-Driven Analysis
By Venturi Realty GroupWhen selling a home, one of the most critical factors influencing the final sale price is the days on market (TOM)—the duration a property remains listed before it sells. A recent discussion between real estate professionals Tracy and Tego Venturi sheds light on this topic, revealing a clear correlation between longer market times and significant price reductions. Backed by data and industry insights, their analysis provides valuable lessons for homeowners and realtors alike. This blog explores the key findings from their discussion and what they mean for sellers in today’s market.
📊 The Data: How Time on Market Affects Sale Prices

- Homes sold within the first 30 days were typically discounted by only 1% off the original list price, achieving 99% of the asking price.
- Homes sold between 30 and 60 days saw a steeper discount of 4.75%, marking the largest drop in price reduction within this timeframe.
- Homes on the market for 120 days (about four months) experienced an average price reduction of 8.5%, equating to a significant loss in potential profit.
🔍 Correlation vs. Causation: Why Do Prices Drop?
A key point from the Venturis’ discussion is the distinction between correlation and causation. While time on market is strongly correlated with price reductions, it is not necessarily the cause. Instead, extended TOM is often a symptom of underlying issues, such as:- Overpricing: Homes priced above market value for their condition and location tend to linger, as buyers perceive them as less competitive.
- Condition and Location: Properties that require significant repairs or are in less desirable areas may struggle to attract buyers, leading to longer market times.
- Ineffective Marketing: Poor-quality photos, limited online visibility, or lack of promotional efforts (like open houses, floor plans, or paid marketing) can reduce a home’s exposure, causing it to sit longer.
🚨 The Perception Problem
Extended time on market creates a perception issue among buyers. As Tracy noted, “When a home’s been on for 30 days or more, buyers start to wonder, ‘What’s wrong with it?’ Even if there’s nothing wrong, the time alone creates that doubt.” For example, Tracy recounted a Corrales home listed for 286 days that appeared desirable based on photos and description, but raised red flags due to its prolonged market time. This skepticism can force sellers to lower their price to regain buyer interest.🛑 The Myth of Waiting for the “Right Buyer”
A common refrain from sellers is, “I’m not in a hurry; I’ll wait for the right buyer at my price.” However, the data debunks this strategy. Tego explained, “Waiting rarely results in getting your price unless it’s an extremely unique property. Most buyers simply won’t pay above market value—and waiting just leads to deeper discounts later.” A Zillow study Tego cited found that homes requiring price cuts were 62% more likely to remain on the market over 60 days, reinforcing the importance of pricing competitively from the start. As Tego summed it up: “It’s not like if you wait long enough, the right buyer magically appears. You’re more likely to just wait a long time and end up taking less.”✅ Key Takeaways for Sellers
The Venturis’ analysis offers actionable advice for homeowners looking to maximize their sale price:- Price Right from the Start: Work with a realtor to set a competitive list price based on recent comparable sales, considering your home’s condition and location. Overpricing often leads to missed opportunities and lower net proceeds.
- Invest in Marketing: High-quality photos, virtual tours, floor plans, and active promotion (like open houses and paid ads) are essential to attract buyers early.
- Act Quickly on Adjustments: If your home isn’t generating interest within the first 30 days, consider a price reduction or marketing overhaul to avoid falling into the “stale listing” category.
- Understand Market Dynamics: While markets like 2021 saw homes sell in days, today requires more patience and strategy. The principle of pricing correctly from day one remains timeless.
📌 Conclusion
The relationship between time on market and home sale prices is clear: the longer a home sits, the more likely it is to sell at a discount. By pricing strategically, investing in robust marketing, and addressing issues early, sellers can avoid the pitfalls of extended market time and maximize their return. As Tego and Tracy Venturi’s analysis shows, the data doesn’t lie—getting it right from the start is the key to a successful home sale.📞 Have Questions About Selling?
Venturi Realty Group can help you price, prepare, and market your home to sell quickly—and for more money.- ✅ Local Albuquerque expertise on pricing & trends
- 📊 Comparative market analysis to set the right price
- 🎯 Marketing strategies to reduce days on market